Green IT: The color of money

What if sustainable IT isn’t just good for the planet, but also good for business? These two experts say embracing the circular economy gives IT teams a massive competitive edge. Here’s what every CIO needs to know about Green IT.

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Rob Enderle

President and Principal Analyst, Enderle Group

Rob is president and principal analyst of the Enderle Group, an emerging technology advisory firm. Before founding the Enderle Group, Rob was a senior research fellow for Forrester Research and the Giga Information Group, where he worked with companies like Microsoft, IBM, HP, Intel, and Sony. Before Giga, Rob was a Senior Analyst at Dataquest and held positions in Marketing, Competitive Analysis, Internal Audit, and Finance at IBM. Rob lives in Bend, Oregon, with his wife, two dogs, three cats, 3 jaguars, and one 3,200 lb. dragon. Rob holds an AA in Merchandising, a BS in Manpower Management, and an MBA.

Pamela Rucker

President, The Rucker Group, Instructor, Harvard Professional Development Programs

Pamela runs a consulting practice that helps companies frame their digital challenges, reassess their offerings, and reinvent their business models. She has advised numerous Fortune 500 companies and coached leaders at Microsoft, NBC, Kaiser, Federal Reserve, Cisco and Chevron. She teaches for Harvard Professional Development and is the Expert in Residence for their Women in Leadership program.

Meet your host

Baratunde Thurston

Host, Writer, Futurist, Great Guy to Hang Out With After Work

Baratunde is back for Season 2 and ready to get real about IT! He is an Emmy-nominated host of the PBS series America Outdoors with Baratunde Thurston, creator of the podcast, How to Citizen with Baratunde, founding partner of the new media startup Puck, and author of NYT best-seller How to Be Black.

After-hours fun fact: MSNBC said Baratunde gave “one of the greatest TED talks of all time.”